Choose the conditions
Match channel, region, opportunity value or the team responsible for the enquiry.
Distribute incoming leads with clear rules and a dependable human fallback. Balance workload, respect expertise and keep an unassigned queue visible.
Local illustration only. No CRM records change.
Choose deterministic rules that run without an AI provider.
Preview a decision before applying it to unassigned records.
Route AI-off or provider-failure cases directly to a human.
New enquiries wait while the team decides who should handle them, or they are assigned to an unavailable person.
Evaluate ordered rules using source, geography and value, then select an eligible owner or send the lead to the fallback queue.
See it in the CRMThe workflow is visible, understandable and available to your team without AI.
Match channel, region, opportunity value or the team responsible for the enquiry.
Use round robin, least active leads or direct assignment. Check availability and capacity before choosing an owner.
Choose a human owner or monitored queue for no-match, unavailable-agent and AI-outage cases.
The first matching enabled rule determines the route.
Avoid assigning beyond the configured active-lead limit.
Test a sample enquiry and inspect the rule and fallback used.
Managers can change ownership at any time within their permissions.
Manual entry, qualification, assignment and progression remain available. Optional AI can assist without controlling the core journey.
Core routing is deterministic. Source, region, capacity and round-robin rules can operate without AI.
The configured human fallback or manual assignment queue receives the lead. AI availability does not stop intake or progression.
The enquiry waits in a visible unassigned queue with its received time preserved, and your escalation rule decides who is alerted.
Explore the workspace, then shape it around the way your team sells.